BRIAN
About
THE ARCHITECT BEHIND ACES
From grinding through overseas leagues and the NBA G-League to earning the name “Smokin’ Aces” at Rucker Park, Brian’s journey is built on resilience, hustle, and hard-earned skill.
When an injury forced him to look beyond his NBA dream, he built ACES®—a cultural pillar in the world of basketball that honors the game through product collaborations, grassroots events, and media campaigns. More than a brand, ACES® amplifies the game’s impact and gives the next generation of athletes, creators, and storytellers a platform to rise.
A CONNECTOR OF PEOPLE AND CULTURE
Today, Brian and ACES® stand at the intersection of legacy and innovation, trusted by global brands, pro athletes, and cultural icons to craft high-impact connections that honor the game, empower the underdog, and redefine how basketball is seen, felt, experienced and remembered.
CONNECTOR
CREATOR
CATALYST
Smokin Aces
A CONNECTOR OF PEOPLE AND CULTURE
Today, Brian and ACES® stand at the intersection of legacy and innovation, trusted by global brands, pro athletes, and cultural icons to craft high-impact connections that honor the game, empower the underdog, and redefine how basketball is seen, felt, experienced and remembered.
1
HUSTLE & HEART
Show up with everything you’ve got—grit, persistence, and purpose. Put in the reps when no one’s watching, and stay grounded through the highs and lows. Hustle & Heart isn’t just about ambition—it’s about intention.
2
HONOR THE GAME
True greatness is rooted in respect for the game and the people who shape it. It’s about humility in success, treating others with dignity regardless of their status, and always staying true to the core values that define the culture.
3
EMPOWER THE UNDERDOG
Remember where you started, and use your platform to pay it forward. Elevate the voices, talent, and causes that need it most. Never count out the underdog... embrace them, champion them, and lift them up.